If you have decided to proceed with a logotype, read on. If you are a brand introducing a new and unfamiliar product or service – like soundscapes, in Endel’s case – you may benefit from a logomark. In other words: if you are a newly established brand that prioritizes brand recognition, you would benefit from a logotype. Pros: can be highly customized and uniqueĬons: will take longer for people to learn your company name and will likely require professional design helpīrands that offer products or services that are unfamiliar or cannot be described in a few wordsīrands that need to display in small areas, like tech, apparel or apps Newly established brands that want people to learn their nameīrands with taglines or names that reveal what type of products or services they offerĪ logo that features an icon or graphic instead of text. Pros: ideal for brand awareness and name recognitionĬons: risk of becoming outdated as font trends change over time Here’s what makes them different:Ī logo that features text, and usually displays the company name in full. Logo formats can be divided into two categories: logotypes or logomarks.
